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The Persephone Complex


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Layout by Swoon for the Moon. Copyright of Holly Cassell and The Persephone Complex 2015.

Sucker For Packaging

pretty make-up packaging
// nail polish, Topshop // BabyLips lipbalm, Maybelline // nude lipstick, Doutzen Kroes for L’Oreal // strawberry cupcake scented handcream, Patisserie De Bain //

I like things around me to be beautiful. I am a very visually-driven person, sensitive to visual ugliness and disharmony – even to the point where I would have to leave a room because it offended my eyes. I realise that makes me sound like a complete prick, but hear me out. I know I’m not alone in saying that how something looks greatly affects how I experience it. If a room is light and tidy, I feel happier in it than I would one with dusty surfaces and chintz curtains. Those things depress me. I don’t even spend much time in my own living room, because my father decorated it and let’s just say his taste leaves something to be desired for even the crustiest of hippies. I’m the same way with possessions; if I like how something looks, I will enjoy using it more than I would a less aesthetically-pleasing version. I buy lots of make-up because I love the packaging and so enjoy seeing it on my bedside table, or in my bag. I enjoy picking it up and holding it and putting it on. Recently I bought the Maybelline BabyLips balm that you can see above; I didn’t need it. I have more lip balm than I could ever use. But I bought it anyway, because I knew it would make me happier than a Chapstick. Same with this L’Oreal lipstick by Doutzen Kroes (I love her, can I be her? Or maybe just smell her?); it’s beautiful and pale and so sheer that it barely warrants the 9 quid I spent on it, but it makes me so happy when I see the grown-up gilt packaging and smell its faint scent of violets.

I guess my point is that we should never regret spending our money on something that makes us happy, even if only for a moment. Life is too short and painful not to buy the stupid lipstick.



At 30 June 2014 at 18:11 , Blogger Farah, Farábian said...

me encanta

At 30 June 2014 at 19:48 , Blogger Iesha Moustafa said...

I couldn't agree with you more :)

At 30 June 2014 at 20:26 , Blogger Katie said...

truth. beauty products are superficial in themselves anyway, why not go the extra mile and use something beautiful if it makes you happy? the design of a perfume bottle is SO important. xx

At 30 June 2014 at 21:31 , Blogger Nancy Wilde said...

Package porn <3 I feel you! A bedroom can be comfortable but if it's not aesthetically pleasing... there's something wrong with it. The lipstick sure looks fancy! And the hand cream, how lovely!

At 30 June 2014 at 22:15 , Blogger Denise Sabs said...

Hi, Holly! I totally agree with you. I'm criticized because of what I spend on things I don't need, but just because it will make me happy, even for 15 min. I then don't care, I don't have to explain any reason, I don't have to justify myself, I simply go on and think - yes, life is too short indeed, and I'll be happy NOW. You are SO RIGHT, Holly. At least, that's my opinion, but I respect the ones who like to skip a beautiful lipstick if they so wish. I loved the products you showed! The balm is much more beautiful than a Chapstick, no doubt! And I have the same opinion about rooms that make me happy and the ones that depress me. I was planning to post some of my rooms one day, but I guess you will find me too hippie too! Somehow I am a bit! Hope you have a great week!

At 30 June 2014 at 23:38 , Blogger Faye Caroline - said...

I hate it when people try and make others feel bad for what they spend their money on, it's all personal choice. We spend so much time at work there's nothing wrong with spending money on things that make your day a little brighter. I often love make up packaging too, and I won't buy a perfume if I don't love the bottle.

At 1 July 2014 at 03:00 , Blogger sheng said...

I agree with you.

At 1 July 2014 at 03:45 , Blogger Emma Jane said...

Hear hear! Spend money on joy and never regret that choice. I went to an art festival this past weekend and bought three art prints that I didn't necessarily "need." But god damn it I did need them because they were just calling my name! Joy is more important than money any day.

Tightrope to the Sun

At 1 July 2014 at 10:53 , Blogger amy said...

YES ME TOO. I get comments from my mum sometimes about what I spend my money on and it drives me insane. I work for it!! If I want to buy expensive face wash because it makes me feel good then I will...

At 2 July 2014 at 04:31 , Blogger Gail J said...

Sometimes I am tempted because of the packaging too lol xx

At 2 July 2014 at 13:39 , OpenID tapeparade said...

I love Too Faced! I don't own much make-up but it's all from them… great branding/vegan it's a winner xxx

At 2 July 2014 at 14:50 , Blogger anoddgirl said...

i am totally the same!
love your last line

At 2 July 2014 at 20:54 , Blogger Inés C. said...

I totally understand you! I buy some stuff because I like its aesthetics, even if I probably won't use it much later, too
xx Inés

At 3 July 2014 at 02:41 , Blogger Areeba said...

Haha I understand how you feel! I bought some stationery just because it looked SO CUTE, I didn't need it but I just bought anyway.

At 3 July 2014 at 10:03 , Blogger Rose said...

haha, you dont sound like a prick! everyone likes pretty things :)

Rose xo

At 3 July 2014 at 12:20 , Blogger annick tamoto said...

same here.. we're all suckers for nice things really :)

At 4 July 2014 at 00:20 , Blogger Corinne said...

Haha, if you came to my room you would probably be prick and leave ;) It's always a mess! But I know what you mean, it makes me feel much more uplifted though!

Corinne x

At 4 July 2014 at 15:52 , Blogger Inês A. said...

you sound just like me, ahah

At 25 July 2014 at 11:21 , Blogger Flavia Eriel said...

cute cute cute*.*Such a great post! :) it look greats

Do you want to follow each other on instagram? I'm @chicstreetchoc! Thank uuu

At 22 August 2014 at 21:03 , Blogger Regine Mercado said...

Omg! I can totally relate! I love to buy pretty things as well where I end up not using them later on, but still, I find myself doing the same thing everytime.


At 11 April 2015 at 16:02 , Blogger Rita Macedo said...

I couldn't agree more! The packaging makes a huge difference! Xx


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